MASIS MRM
Contact data

Catenate GmbH
Bauerstrasse 22
D-80976 München

Phone +49 (0)89/130141-90
Fax +49 (0)89/130141-91

info@masis.de
http://www.catenate.com

AG Munich HRB137816
VAT-ID DE218558824
DUNS 33-089-8797

Chief Executive Officer:
Dr. Oliver Pye
Gennaro Castellano
Demo version

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References
Red Bull uses MASIS for planning, control and evaluation of its global sampling activities


The internationally leading energy drink manufacturer Red Bull gives with his wings team, wings to all the people who want to achieve something physically or mentally. In the majority of the countries with Wings teams the planning, control and evaluation of sampling activities will be carried out with MASIS in the national language and used by a total of several thousand employees. Also the implementation of sales and merchandising activities, the disposition of the Wings team vehicles and the management of warehouses is raised by MASIS.


o2 Germany uses MASIS for planning, control and evaluation of PoS checks and marketing advices


O2 Germany is a leading German mobile operator and disperses its mobile offers over the own network of its own and partner stores. MASIS was introduced to optimize the planning, management and analysis of the PoS checks and marketing consulting in more than 700 shops.

Functional range o2 at a glance

  • Planning & evaluation of more than 2,000 PoS checks per year
  • Planning & evaluation of more than 300 consultations per year
  • Access for store sales employees at O2
  • Elimination administrative expenses through automated processes
  • Depositing of relevant shop key data historicized in MASIS
  • Automatic planning based on an algorithm
  • Discussion of detailed planning in the Jour-Fix and direct input
  • Automatic fax delivery with appointment notice to the o2 shop
  • Filling out a questionnaire for quality / brand identity through RMA
  • Summary in a PDF format to the operators and all "stakeholders"
  • Implementation of measures by o2-shop operators and confirmation


Premiere Television uses MASIS for planning, control and evaluatin of its distribution missions


Premiere television is the market leading German pay TV provider. In sales premiere works together with promotion agencies, which disperse the TV offers by sales promoters. MASIS was introduced to optimize the planning, management and evaluation of sales promotions in several hundred electronic superstores.

Functional range Premiere at a glance

  • Planning & evaluation of several thousand marketing operations
  • Interface with the premiere of Siebel CRM system
  • Access for field sales, trade marketing and KAM
  • Elimination administrative expenses through automated processes


Universum Film uses MASIS for planning, control and avaluation of its distribution missions


Universum Film is part of the Bertelsmann Group which is the leading independent video providers in Germany. MASIS is used for planning, management and evaluation of several thousand external merchandising activities and sales operations at a leading electronics specialty chain. It also comprehends stocks and prices, and approved purchase order suggestions.

Functional range Universum at a glance

  • Planning & evaluation of marketing operations
  • Access for field sales and service provider of Universum Film
  • Reduction of administrative expenses through automated processes


Hansenet uses MASIS for planning, control and evaluation of this partner Alice Selling Activities


HanseNet Telecommunication GmbH offers as a subsidiary of Telecom Italia, services and products to private customers and business customers departments. In the retail sector HanseNet with the brand Alice is one of the leading telecommunication providers in Germany.
MASIS was implemented for planning, control and evaluation of the Alice selling partner activities, which are carried out by several external agencies.

Hansenet functional range at a glance

  • Creation and administration PoS
  • Assignment selling partner to PoS
  • Availability planning and head of operations by the seeling partner
  • Reporting of the sales volume
  • Elimination administrative expenses through automated processes


Fressnapf uses MASIS for planning, control and evaluation of quality checks, visit reports and sales planning issues in its superstores


Fressnapf is with more than 1,000 superstores for animal accessories in Europe one of the most successful franchise companies in Europe. Fressnapf uses MASIS for planning, control and evaluation of quality checks of field workers and veterinarians in the professional markets. In addition, the regular visits to the specialist markets by the field workers are documented with MASIS and central sales topics are given for the visits.

Function volume Fressnapf at a glance

  • Default regional marketing issues for the field visits
  • Resubmission of sales reports
  • Online quality checks and automatic calculation of results