| State of the Art Marketing Resource Management |
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MASIS directs current challenges in the marketing resource management in companies. MASIS optimizes the use of internal and external marketing resources, releases marketing and distribution of relief time-consuming routine operations and increases the efficiency and success of your marketing activities. MASIS supports transparent continuous marketing and sales processes, from planning and budgeting over the management and implementation through to success and analysis. The process approach solution functionality enables a slim, centralized management in particular of decentralized, locally executed marketing activities. MASIS MRM operates as a web-based platform interface designed for employees and external partners as a transparent information and communication basis. MASIS provides a quick and clear scheduling and coordination of resources, employees and external service providers, such as agencies, logistics service providers, or shop fitters.
With a wide range of functions MASIS MRM covers all the standard processes as well as many specific processes consistently and transparently. Marketing and sales activities such as promotional campaigns, sales training, point of purchase promotions or store-checks can be evaluated with a few mouse clicks. Under considering of, for example resource qualifications and the time availability of employees, budgeting of the calendar, schedule of the calendar and tracking. |